Welcome to 4-decades

We’re here for middle-aged men

When you’re 38, I guarantee you start thinking, nay worrying, about what life is like at 40 - how you look, how your finances are, what you should be doing with your job, your life and where you’ll end up. A decade later and, two decades after, that guess what? You’ll be in the same place again. In your 70s you might still be concerned about your 80s, or regret what you could have done in your 40s.

4-decades is here to help. We aim to give you expert advice on everything from clothes to cars to health. Our carefully selected experts have been assembled to look after the folks in their forties to their seventies with sound, usable advice. With a sounding board, maybe you will just get those compliments like “you look younger/fitter/happier” and that pearl “I can’t believe you are 40/50/60/70.

Have a look around in the navigation bar. We’ll be updating content regularly and, for the cost of a cup of coffee plus tip a month, we’ll be delivering News, offers and videos to your inbox.

Thanks for being here, life is yours to WIn.

PS, if you’re here in your 80s or 30s, welcome in, if you have our view of life, you're on our team too !

All the best,

Craig