https://4-decades.com/grooming daily 0.75 2026-04-09 https://4-decades.com/grooming/what-to-do-after-shaving monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/d1e52b5c-c6d2-46aa-a840-ab591dfbb749/Screenshot+2026-03-08+185230.jpg Look the part. Feel it too. - Increase your smooth factor: - Nivea - post shave balm for middle aged men You should know we really love Nivea . 4-Decades is about quality and value. We also recommend some premium brands down below, but Nivea is our go to ! https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/20f9a69f-7e7d-4605-9225-75fbc805474a/exfoliators.jpg Look the part. Feel it too. - Increase your smooth factor: - Make it stand out L’oreal - a brand we love https://4-decades.com/grooming/what-are-the-best-aftershaves-for-men-on-a-tight-budget monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/626bf6c1-a60b-42d1-bf76-919ff0321ed0/ck+one+scent Look the part. Feel it too. - Scents of a man… - After Shave, or if that’s too old a term, just scent. This one is unisex ! Middle aged men sometimes need to update their terminology. Scent or perfume? Aftershave or parfum. What’s the link or a better term ? Smell nice !! https://4-decades.com/grooming/men-and-sunscreen monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/7a0340ce-e508-4b01-83be-f53df82147c8/nivea.png Look the part. Feel it too. - Men and sunscreen….not always on the shopping list - Make it stand out Nivea - been around for (at least) 4 decades https://4-decades.com/grooming/shaving-oil monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/238a5914-4ae9-4b10-aad9-6032db4e346e/Shave+Oil.png Look the part. Feel it too. - Before we shave.. - Shaving Oil for middle aged men The Art of Shaving https://4-decades.com/grooming/wax monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/45f454b4-1542-47a9-bcff-48a209ce7b0b/ZY124-Klay-Low-Jpg-06+%284%29.jpg Look the part. Feel it too. - Wax – better for your hair or your car? - Wahl Klay from the clipper guys Wahl Klay - a great choice for middle aged men https://4-decades.com/grooming/hair-thinning monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/e06ca627-9ba8-48c8-a3c6-783f7af13633/SmoothAF+Exfoliator.jpg Look the part. Feel it too. - Thinning on Top? - Smooth AF Bald brothers exfoliator https://4-decades.com/grooming/hair-gel monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/7bf9fb20-eb6b-4a2e-b3ac-4efb1642f06a/hairgel.jpg Look the part. Feel it too. - Gel-based hair products – has their time come (again)? - Gel or gelee styler Biolage hair gel for middle aged men https://4-decades.com/grooming/handling-balding monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/1693327324247-AA6EQ1MRM6WHLHU7XM61/coolbald Look the part. Feel it too. - Hair or no hair - Bald is cool, just commit to it! Cool bald look for middle aged men https://4-decades.com/grooming/category/Hair monthly 0.5 https://4-decades.com/grooming/category/Grooming monthly 0.5 https://4-decades.com/grooming/category/Bald monthly 0.5 https://4-decades.com/grooming/tag/grooming monthly 0.5 https://4-decades.com/grooming/tag/after+shave monthly 0.5 https://4-decades.com/wine-spirits daily 0.75 2026-04-09 https://4-decades.com/wine-spirits/alcohol-free-gin monthly 0.5 2026-02-28 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/4afe55fc-7490-4227-a220-ee59171fb589/s9_pdp_garden_bottle_392_r1.jpg Drink better, not more. - Alcohol free gin - no ruined mothers - Seedlip Non-Alcoholic Seedlip garden non alcoholic https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/9d93e81a-1183-45e9-97cd-e807b6443d0f/sea+arch.png Drink better, not more. - Alcohol free gin - no ruined mothers - Sea Arch “Gin” Sea Arch non alcoholic https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/0bc9f753-8641-40da-af4c-f9d8d880662b/cleanco.png Drink better, not more. - Alcohol free gin - no ruined mothers - Clean Rhubarb Gin Alternative CleanCo Rhubarb alcohol free gin https://4-decades.com/wine-spirits/cabernet monthly 0.5 2026-02-28 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/e91b9fc8-f4c5-49c2-8f2d-a747b6763c7f/secret+cellar.jpg Drink better, not more. - Don’t know a cabernet from the cabaret? Here is how you can make better wine choices in future - Wine merchants - a trusted advisor 4d Recommends https://4-decades.com/wine-spirits/pinot-grigio monthly 0.5 2026-02-28 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/41d8d8be-fb8a-47b7-be9d-1b807282ca6c/pinot+grigio.png Drink better, not more. - Pinot Grigio - worth spending a bit more… - The Secret Cellar recommends 4D also recommends https://4-decades.com/wine-spirits/corkscrew monthly 0.5 2026-02-28 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/bd12709c-0760-4e22-9f22-56142b82a41d/rabbit+foil+cutter.jpg Drink better, not more. - Up your corkscrew game - Cut it right this time (credit Gerry Rafferty !) A gret foil cutter https://4-decades.com/wine-spirits/alcoholic-seltzer monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/bde5a666-35d3-4260-a899-c708314b7ded/white+claw.jpg Drink better, not more. - Alka, no Alco-Seltzer - Make it stand out 4D recommends https://4-decades.com/wine-spirits/tag/alcohol monthly 0.5 https://4-decades.com/wine-spirits/tag/middle-aged+men monthly 0.5 https://4-decades.com/wine-spirits/tag/seltzer monthly 0.5 https://4-decades.com/wine-spirits/tag/alcohol+free monthly 0.5 https://4-decades.com/wine-spirits/tag/advice monthly 0.5 https://4-decades.com/wine-spirits/tag/corkscrew monthly 0.5 https://4-decades.com/wine-spirits/tag/accessories monthly 0.5 https://4-decades.com/wine-spirits/tag/cabernet monthly 0.5 https://4-decades.com/wine-spirits/tag/gin monthly 0.5 https://4-decades.com/wine-spirits/tag/wine monthly 0.5 https://4-decades.com/wine-spirits/tag/pinot+grigio monthly 0.5 https://4-decades.com/fitness daily 0.75 2026-04-09 https://4-decades.com/fitness/happy-feet-healthy-runs monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/1772302812650-XALXIHFBD01UCSB9Q6EY/runningshoes+by+the+lakejpg Strong, fit and still going. - Happy Feet, Healthy Runs - Great running shoes help support your fitness regime From Hoka to On to New Balance to Brooks, let us know your favourite trainer/sneaker/running shoe . We like them all, but don’t get caught out by going cheap https://4-decades.com/fitness/10k-steps-to-smarter-fitness monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/1772300202542-95CDECEKFA90J6NK3OIL/walking Strong, fit and still going. - 10,000 Steps to Smarter Fitness - Let’s get walking! Burn calories, free your mind, walk your way to a fitter you ! https://4-decades.com/fitness/calisthenics monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/1759317363451-69LE0V0JDVT1D0PNVK8D/gym.jpg Strong, fit and still going. - Calisthenics - a low barrier to fast fitness - Get yourself into shape All of us can make a difference to our mood, fitness and well-being. Just got to get up and put the effort in , even if its 10 minutes ! https://4-decades.com/fitness/leg-strength monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/1751963737171-6K6UBSZ71CB8TQ2NLQCL/unsplash-image-lXw-a2yZzRo.jpg Strong, fit and still going. - Leg Strength, get down on it - I’m still Standing Our middle aged legs carry us around, but we sometimes neglect them. A physio told me that every pound of weight puts four pounds of pressure on our knees! https://4-decades.com/fitness/fitness-watches-2025 monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/1f205226-cfb4-425f-8a22-cba0d1d70c90/apple+watch+10.png Strong, fit and still going. - Fitness watches - Summer ‘25 - The Iconic Apple Watch Apple watch 10 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/ef36b96f-56d6-4a79-882b-1976c61dd22b/fenix.png Strong, fit and still going. - Fitness watches - Summer ‘25 - Garmin - GPS and Fitness Experts Garmin make the best GPS equipment IMHO. The Fenix is their flagship watch . https://4-decades.com/fitness/fitness-bands monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/57fc1de4-9bde-4dd4-8ded-2305a1d87581/fitnessbands.jpg Strong, fit and still going. - Pumping elastic: resistance band benefits and how to get started. - Bands of Steel 4D recommends https://4-decades.com/fitness/biceps monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/cd4abb45-a461-4e30-85dd-69795c7dd7e0/Dumbells.jpg Strong, fit and still going. - Biceps - the toned T-Shirt look - Weight a minute ! 4D recommends https://4-decades.com/fitness/fitness-watches-2023 monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/5c96eba5-c2c9-436e-a060-17a36a796613/fitbit.jpg Strong, fit and still going. - Fitness watches - Summer ‘23 - Cool watch 4D recommends https://4-decades.com/fitness/tag/fitness monthly 0.5 https://4-decades.com/wheretostay daily 0.75 2026-04-09 https://4-decades.com/wheretostay/hilton-garden-inn monthly 0.5 2026-04-09 https://4-decades.com/wheretostay/hotel-chains monthly 0.5 2026-04-09 https://4-decades.com/wheretostay/vrbo monthly 0.5 2026-02-25 https://4-decades.com/wheretostay/airbnb monthly 0.5 2026-04-09 https://4-decades.com/wheretostay/blog-post-title-four-hybaeposh-hotels-nyc monthly 0.5 2026-04-09 https://4-decades.com/wheretostay/tag/middle-aged+men monthly 0.5 https://4-decades.com/wheretostay/tag/hotels monthly 0.5 https://4-decades.com/wheretostay/tag/advice monthly 0.5 https://4-decades.com/wheretostay/tag/hotel monthly 0.5 https://4-decades.com/wheretostay/tag/vacation monthly 0.5 https://4-decades.com/wheretostay/tag/hilton monthly 0.5 https://4-decades.com/wheretostay/tag/Airbnb monthly 0.5 https://4-decades.com/wheretostay/tag/travel monthly 0.5 https://4-decades.com/wheretostay/tag/holiday monthly 0.5 https://4-decades.com/wheretostay/tag/new+york monthly 0.5 https://4-decades.com/wheretostay/tag/stay monthly 0.5 https://4-decades.com/clothing daily 0.75 2026-04-09 https://4-decades.com/clothing/black-tie monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/d8ed31ca-ed37-41bd-a9c7-8b7945a78d87/dinner.png Dress like you mean it. - Oh no!, it’s black tie… - Make it stand out Elegant dinner jacket https://4-decades.com/clothing/why-uniqlo-is-a-smart-style-choice-for-middle-aged-men monthly 0.5 2026-04-09 https://4-decades.com/clothing/cycling-tops monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/21e63221-d4b5-4516-8af6-0bcc208651cc/111617_castelli_insider_short_sleeve_cycling_jersey_aw21.jpg Dress like you mean it. - Cycling tops - Cool cycling tops for all riders Cycling tops can be for the MAMIL (google it) or the next Pogacer. Aerodynamics and comfort should be your main focus ! https://4-decades.com/clothing/jeans-for-middle-aged-men monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/ce1574ad-c651-44ac-aa97-372efadb2ed5/501s.jpg Dress like you mean it. - Jeans - every style, every day - I pull my Blue Jeans On…… 4D recommends https://4-decades.com/clothing/cinos-for-men monthly 0.5 2026-04-09 https://4-decades.com/clothing/shorts-for-men monthly 0.5 2026-04-09 https://4-decades.com/clothing/stretch-clothing monthly 0.5 2026-04-09 https://4-decades.com/clothing/tag/trousers monthly 0.5 https://4-decades.com/clothing/tag/cycling monthly 0.5 https://4-decades.com/clothing/tag/clothing monthly 0.5 https://4-decades.com/clothing/tag/shorts monthly 0.5 https://4-decades.com/clothing/tag/jeans monthly 0.5 https://4-decades.com/clothing/tag/black+tie monthly 0.5 https://4-decades.com/watches daily 0.75 2026-04-09 https://4-decades.com/watches/goodvalue monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/470e6840-0cc7-47d1-9a80-a32194344f59/Maserati+Watch.png Time well spent. - Great New value watches for 2025 - Great Brand, Great Watch, Great Price The Maserati Attraction will instantly make you more attractive. Alright, that’s stretching it, but 4D is al labout making middle aged men more confident and feeling better about themselves. This watch might just help https://4-decades.com/watches/stylishwatches monthly 0.5 2026-04-09 https://4-decades.com/watches/old-watch-new-life monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/2e8fdaff-2734-4679-bb85-38f8c46b774f/Strap.jpg Time well spent. - Old watch - new life - Meet the new watch, same as the old watch ! 4D recommends https://4-decades.com/watches/solarpoweredwatches monthly 0.5 2026-02-25 https://4-decades.com/watches/greatvaluewatches monthly 0.5 2026-02-25 https://4-decades.com/watches/tag/watches monthly 0.5 https://4-decades.com/watches/tag/middle-aged+men monthly 0.5 https://4-decades.com/watches/tag/solar+powered monthly 0.5 https://4-decades.com/watches/tag/watch monthly 0.5 https://4-decades.com/watches/tag/advice monthly 0.5 https://4-decades.com/watches/tag/bargain monthly 0.5 https://4-decades.com/mental-wellbeing daily 0.75 2026-04-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/041f5cb9-00b2-4cda-bc13-4b63abee1b3b/Aro+Ha_0387.jpg https://4-decades.com/mental-wellbeing/freeze-the-day monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/aeaaa5ec-fe18-4bae-bcb8-77b3fc011f76/shower Head in the right place. - Freeze the Day - Even short bursts count. How to do it without hating life No need to dive straight into freezing misery. Start simple: Warm to start: Take your shower as normal. End on cold: Switch the water to cold for 30–60 seconds. Breathe. Slow, deep breaths help your body adjust. Do it regularly: Daily or every other day is enough to see the difference. It’s not about heroics, it’s about giving your body a controlled challenge that actually sticks. And yes, you’ll probably scream a little. Totally normal. Gradually increase the duration as your body adapts. Your mornings and your mind will thank you. https://4-decades.com/mental-wellbeing/press-play-for-a-mental-reset monthly 0.5 2026-03-05 https://4-decades.com/mental-wellbeing/magnesium-for-better-sleep monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/bda94ddb-fba9-4be5-92a6-5af7ecbea03c/metagenics+magnesium+glycinate.png Head in the right place. - Magnesium for Better Sleep - Make it stand out https://4-decades.com/mental-wellbeing/take-20-minutes monthly 0.5 2026-03-05 https://4-decades.com/mental-wellbeing/nyiedsz7bpj9twxpg19hzv2chh2glr monthly 0.5 2026-02-25 https://4-decades.com/mental-wellbeing/not-thinking monthly 0.5 2026-02-28 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/96812fce-3a0c-417a-ab73-97e588a322d7/meditation+kit.jpg Head in the right place. - Let’s call it “Non-Thinking” - Take your mind off things 4D recommends this meditation kit from ekotexy yoga https://4-decades.com/mental-wellbeing/blog-post-title-two-sxtmj monthly 0.5 2026-02-28 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/10195612-8ce6-42cb-aba4-2f6548c126f6/Boys+get+sad+too.jpg Head in the right place. - Reading about mental health - It’s a fact Boys get sad too. Even though middle aged men’s mental health is becoming more of a “thing”, it is still a subject that needs more focus. MIND is a great help for many… https://4-decades.com/mental-wellbeing/getaway monthly 0.5 2026-02-28 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/967f0dab-da7d-4f85-9b54-6c70a07820eb/Wellbeing+breaks.jpg Head in the right place. - Best places to reflect on life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://4-decades.com/mental-wellbeing/screens-down monthly 0.5 2026-02-25 https://4-decades.com/mental-wellbeing/tag/getaways monthly 0.5 https://4-decades.com/mental-wellbeing/tag/middle-aged+men monthly 0.5 https://4-decades.com/mental-wellbeing/tag/shower monthly 0.5 https://4-decades.com/mental-wellbeing/tag/advice monthly 0.5 https://4-decades.com/mental-wellbeing/tag/mental+health monthly 0.5 https://4-decades.com/mental-wellbeing/tag/reading monthly 0.5 https://4-decades.com/mental-wellbeing/tag/health monthly 0.5 https://4-decades.com/mental-wellbeing/tag/focus monthly 0.5 https://4-decades.com/mental-wellbeing/tag/mental monthly 0.5 https://4-decades.com/mental-wellbeing/tag/headspace monthly 0.5 https://4-decades.com/mental-wellbeing/tag/mental+healt monthly 0.5 https://4-decades.com/mental-wellbeing/tag/sleep monthly 0.5 https://4-decades.com/mental-wellbeing/tag/books monthly 0.5 https://4-decades.com/mental-wellbeing/tag/screens monthly 0.5 https://4-decades.com/mental-wellbeing/tag/20+minutes monthly 0.5 https://4-decades.com/mental-wellbeing/tag/wellbeing monthly 0.5 https://4-decades.com/mental-wellbeing/tag/resilience monthly 0.5 https://4-decades.com/mental-wellbeing/tag/apps monthly 0.5 https://4-decades.com/travel-advice daily 0.75 2026-04-09 https://4-decades.com/travel-advice/3t2yca5auzygkibaif35zghj4r9zz9-tans2 monthly 0.5 2026-02-28 https://4-decades.com/travel-advice/compare-flights monthly 0.5 2026-02-28 https://4-decades.com/travel-advice/flying-with-children monthly 0.5 2026-02-25 https://4-decades.com/travel-advice/premium-economy monthly 0.5 2026-03-05 https://4-decades.com/travel-advice/carry-on-luggage monthly 0.5 2026-02-25 https://4-decades.com/travel-advice/tag/middle-aged+men monthly 0.5 https://4-decades.com/travel-advice/tag/camping monthly 0.5 https://4-decades.com/travel-advice/tag/carry+on monthly 0.5 https://4-decades.com/travel-advice/tag/children monthly 0.5 https://4-decades.com/travel-advice/tag/luggage monthly 0.5 https://4-decades.com/travel-advice/tag/advice monthly 0.5 https://4-decades.com/travel-advice/tag/flights monthly 0.5 https://4-decades.com/travel-advice/tag/travel monthly 0.5 https://4-decades.com/travel-advice/tag/clothes monthly 0.5 https://4-decades.com/travel-advice/tag/4-decades monthly 0.5 https://4-decades.com/accessories daily 0.75 2026-04-09 https://4-decades.com/accessories/bsqjndc1b3w1jut480v6e2gyesv7hu monthly 0.5 2026-04-09 https://4-decades.com/accessories/slide-away-middle-aged-me-are-not-on-the-slide monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/e8caf430-5d31-4b22-9783-d7c10ceb27de/reefs.png The details that make the difference. - Slide away - we’re not “on the slide”! - Make it stand out Reef - always a good choice https://4-decades.com/accessories/adidas-gazelles monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/7a5d2d54-f3a4-4e42-92ac-927813fb95fb/Gazelles.png The details that make the difference. - Adidas Gazelles - yes they work for 4Ders - Make it stand out Gazelles in a wonderful dark green for 4Ders of any age https://4-decades.com/accessories/trainers monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/7f887953-13c1-4740-826e-706878e6eaf2/tennis+sneaker.png The details that make the difference. - Up your (trainer) game - Make it stand out Cole Haan Grand Pro, tremendous shoes for 4Ders https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/c3c0b247-74a6-466c-ac69-e6793efe9ec8/new+balance.png The details that make the difference. - Up your (trainer) game - Make it stand out New Balance https://4-decades.com/accessories/sun-gods monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/62f14f1ef79d325648fb623a/b0da27da-8e66-4ccb-94cb-e0c651050510/Screenshot+2023-07-08+162603.jpg The details that make the difference. - Gods of sunglasses - Make it stand out 4D recommends these Sungods - Craig just loves them ! 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